Hi I’m Chloe, a creative that believes in the power of people and the impact we can have on ourselves, each other, and the world.

With nearly eight years in the marketing sector and ten years in the nonprofit space, I’ve developed a strong background in marketing strategy, digital creatives, and awareness campaigns. My work has involved collaborating across sectors to address key issues like education and support for under-resourced communities. I specialize in crafting marketing strategies that align with both organizational goals and stakeholder needs. Passionate about guiding complex processes, I focus on ensuring effective outcomes and measurable impact. I am dedicated to supporting and leading teams in achieving strategic objectives that benefit the organization and its mission.

Areas of Expertise

Content Curation

Website Strategy and Analytics

Email Marketing

Marketing and Communications Strategy

Social Impact Messaging

Marketing Metrics and Goal Setting

Growth and Learning

Experience

Senior Marketing and
Communications Manager,
GRID Alternatives

2023 - Current

Marketing Manager,
Too Small to Fail | Clinton Foundation

2021 – 2023

In close collaboration with the Too Small to Fail (TSTF) team and the Clinton Foundation Communications/Marketing team, I develop and execute TSTF’s marketing strategy and digital communications strategy that improves the visibility and influence of TSTF through brand marketing, strategic partnerships, and digital communications — including social media, email, website, virtual events, and blogs.

Digital Marketing Manager,
Miami Dade College Foundation

2019-2021

As Digital Marketing Manager, I worked closely with the Director of Communications and Digital Engagement to advance department goals in building donor and alumni engagement for MDC Foundation and Office of Alumni Relations. While in this position, I created and executed compelling digital marketing campaigns, storytelling, and multimedia. The goal was to take MDC Foundation and Alumni Association’s digital presence and turn it into a recognized local education brand in Miami.

Jr. Marketing and
Communications Manager,
Florida International University Foundation

2018-2019

Responsible for overseeing the department’s branding, providing high-level marketing and communications strategies, and collaborating across departments and regional offices to support GRID’s overall marketing strategy for client acquisition for renewable energy solutions, outreach tactics for regional offices, and execution of marketing and communications activities to build awareness and community trust.

In collaboration with the FIU Foundation leadership team, I supported digital marketing initiatives for the public launch of the Next Horizon $750,000 Campaign for FIU Foundation and Alumni Office and coordinated and executed marketing projects that advanced the objectives at this division level, which also contributed to the University's mission and goals. While partnering with university teams to develop industry-specific relationships, drive engagement and scholarship dollars by optimizing opportunities while using data and analytics to build a pipeline for our alumni and donors.

Technical Skills

Areas of Growth

A core value of mine is to be ever-evolving, always finding ways to consistently improve and refine my work, and look at ways I can be a better colleague, leader, friend, and family member. I’ve recently completed BrainStation’s Product Marketing Program. This program involved building essential product management skills, learning to define a customer-centric product development strategy, how to apply Lean methodology and Agile development methodology, and more. We explored efficient wireframing and prototyping techniques, as well as how to create a go-to-market strategy and product launch plan.